Mike has over 20 years experience In Europe and the USA of helping clients to improve Customer Value and decrease costs by improved marketing and customer management processes. His particular passion is helping clients to listen to the “voice of the customer” and using this insight to drive truly differentiated offers.
Having worked at senior levels for Mars, United Technologies and PWC Consulting (now IBM) Mike has recently complimented this with Public Sector projects for Capita. Mike has supported and led teams in change programmes both in public and private sectors including manufacturing, consumer goods, aerospace, financial services, technology and energy sectors. An experienced manager and business consultant used to managing and working with multi-cultural teams in complex organisations. Mike is an excellent communicator with strong inter-personal skills.
Specialist skills and experience include:
- Managing Customer driven change programmes to increase sales growth and develop new business based on customer feedback.
- Developing and implementing processes for developing Customer Insight, segmentation, competitor analysis, value propositions, brand positioning and marketing strategy
- Extensive experience in the facilitation of senior management change workshops with blue chip clients across many cultures and many countries.
- Setting up balanced score cards and customer driven KPI’s
- Managing multi cultural cross functional teams to drive continuous improvement