Effective Implementation of Marketing and Sales Strategies
What will I learn?
A structured, methodical approach to marketing and sales implementation. How to improve the quality and profitability of your business, through more effective implementation. Taking marketing strategies and plans through to implementable actions, including sales and marketing implementation planning, measuring and tracking. Managing change.
A detailed examination of effective implementation concepts, tools and models:
Personal Planning- Time Management
- Prioritisation
- Personal Action Planning
- Challenges of Implementation
- Globalisation vs. Localisation
- Converting global initiatives to local relevance
- Planning & managing implementation projects
- Working the interfaces
- Working effectively with sales and others involved in implementation
- Making things easier
- Working cleverly
- Detecting, seeing and exploiting the synergies
- Measurement and tracking
- Active change management