Differentiation and Pricing Strategies for Specialities
What will I learn?
How to create and develop specialities. How to protect specialities. How to develop and implement a differentiation strategy for a speciality. How to create and capture speciality pricing strategy. How to improve the quality and profitability of your business, using customer value propositions and differentiation. Presented in a relevant and lively workshop applied to industry conditions and situations.
Differentiation and pricing concepts, tools and models applied to specialities marketing:
Differentiating Specialities:
- Creating and protecting speciality status
- Marketing specialities
- Creating Sustainable Competitive Advantage
- Differentiating Specialities
- Implementing a differentiation strategy for specialities
- Branding for differentiation
Pricing Strategies for Specialities
- Creating and Capturing Value
- Value chain analysis
- Ensuring sustained total value capture
- Pricing strategy model for specialities
- Avoiding commoditisation