Creating Customer Value
What will I learn?
How to stay ahead of your competition with dynamic differentiation strategies. How to improve the quality and profitability of your business, using customer value commitments, differentiation and branding; presented in a relevant and lively workshop for people in B2B Product and Service markets and applied to industry conditions and situations.
A thorough and detailed exploration and examination of customer value creation differentiation and competitive positioning concepts, tools and models:
- The Importance of Competitive Advantage
- The Customer Perspective of Competitive Advantage
- Tracking and Benchmarking Competition
- Creating and Sustaining Competitive Advantage
- Differentiating in B2B Product and Service markets
- Differentiating Commodities
- Product Management Strategies
- Services and Solutions Strategies
- Positioning Strategies
- Branding Strategies
- Customer Value Commitments
- From customer value commitment to sales success