Market with Intelligence
What will I learn?
Key market research tools and methods; which tools to use for what purpose; how to commission and manage external suppliers; how to get good data from the internet; managing data overload; presented in a relevant and lively workshop for people in B2B Product and Service markets and applied to industry conditions and situations.
An exploration and examination of key market research and knowledge management concepts, tools and models:
- The Market Research Toolkit
- How to create a market fact book
- How to create a competitor profile
- How to discover customer needs and opinion
- How to research and report customer satisfaction
- How to understand how the customer thinks and decides
- How to organise and manage the corporate knowledge wealth
- Finding information for next to nothing
- How to commission and manage Market Research Projects