Value Based Marketing for Profitable Growth
What will I learn?
A real grasp of what marketing is all about in practice. An overview of the marketing and market planning process; key concepts and principles of marketing; presented in a relevant and lively workshop for people in B2B Product and Service markets and applied to industry conditions and situations.
An introduction to the meaning and application of key marketing concepts, tools and models:
The Marketing Roadmap
- Marketing for Profit
- Marketing for Growth
- Market Analysis, Market Mapping
- Market Segmentation
- Competition Analysis
- Product Management
- Positioning and Differentiation
- Marketing Communications
- Pricing for Value Capture and Profit
- Implementation and Measurement
- Market Leadership